Who we are
We bring decades of experience leading organizations through change — from media disruption to organizational scaling — now focused on helping teams adopt AI thoughtfully.

Peter Koechley
peter@alongsideadvisors.comPeter has been leading organizations through technological change for over 20 years, spurring The Onion to expand to video, co-founding Upworthy, one of the leading media companies of the social media age, and now finding meaningful ways to deploy artificial intelligence.
- Helped The Onion expand into video
- Co-founder of Upworthy
- 20+ years navigating technological change

Rachel Marcuse
rachel@alongsideadvisors.comRachel has been helping organizations scale and transform for over 20 years, leading people at NextGen America through rapid growth from 20 to nearly 1,000 employees, scaling Outbrain from 90 to 500 employees across 16 global cities, and growing ReadySet to use her expertise in organizational development and change management to coach dozens of teams to evolve, adapt, and thrive.
- Scaled NextGen America from 20 to ~1,000 employees
- Grew Outbrain from 90 to 500 employees across 16 cities
- Expert in organizational development & change management
Let's work together
We'd love to learn about your organization and explore how we can help your team navigate AI adoption.
Get in Touch